The Ultimate Guide to Skincare Packaging 2023

Skincare packaging has been revolutionized in many ways, and brands have recognized the power of packaging in influencing purchasing decisions. Do you remember the days when skincare products simply came in plain plastic containers? Fast forward to today, and the best skincare packaging is a blend of art and science.

As we dive into this guide, you’ll discover the latest trends, innovations, and shifts in how the best skincare packaging is no longer just about aesthetics, but about functionality, user experience, and environmental responsibility. So what can you expect from the skincare packaging world this year? Let’s find out below.

The Importance of Packaging in the Skincare Industry

Put yourself in your shoes, when you are browsing for a skincare product, what gives you the first impression? It’s the packaging, right? Packaging is the first interaction between the consumer and the product. The right skincare packaging not only protects the product inside, but also communicates the brand’s values, quality and uniqueness, and the right skincare packaging design can play an important role.

First impressions matter:

Packaging is the first thing consumers see, and packaging reflects a brand’s values, aesthetics and identity. Well-designed packaging can attract attention and make products stand out on the shelf.

Protect the product inside:

Packaging ensures that the skincare products inside are uncontaminated and safe to use, protecting them from external factors such as light, air and bacteria.

User experience:

Functional packaging design that enhances the user’s product experience.

Environmental responsibility:

As awareness of sustainability grows, eco-friendly packaging can enhance a brand’s image by demonstrating its commitment to the environment.

Factors to Consider When Selecting Skincare Packaging

The following are the five most important factors to consider when choosing packaging materials for skin care products:

1. Corrosion resistance

Certain cosmetic ingredients, especially those containing fruit extracts, may contain high concentrations of acids, causing them to corrode some material containers, such as metal cans. If metal cans are not coated with a protective layer, they can react quickly, damaging the container and contents. Glass or PET materials are usually the best choice for these products.

2. Light blocking

Some skin care products are highly sensitive to light. The more light they are exposed to, the faster they break down. Essential oils are a good example. These products need to be kept out of the sun to remain non-perishable. If your skincare products need to be shielded from light, look for tinted or non-translucent packaging options.

3. Safety

BPA stands for bisphenol A, a chemical used in some plastics.BPA has been linked to reproductive disorders, cancer, heart disease risk, and other health problems. To ensure that your product is completely safe to use, you must consider BPA-free packaging.

4. Convenience

Some gel or beauty cream packaging is easiest to use when it comes in a tube. Consider your product from the perspective of the consumer, as skincare packaging is no longer “pretty”, and choose the packaging option that is easiest to use.

5. Environmentally Friendly

Environmentalists are also pushing for greener packaging, with a focus on using materials that are less harmful to the environment. If you’re willing to think outside the box, eco-friendly cosmetic packaging is a great option. Look for packaging options that are biodegradable, recyclable, or easy to refill.

Best Materials for Skincare Packaging

Metal

Metal packaging is ideal for skin care products because it is durable, reliable, and keeps products protected from light and air.

Metal containers can be made of aluminum, tin-plated steel, or stainless steel. Additionally, metal is recyclable, making it an environmentally friendly option.

Glass

When it comes to marketing skin care products, glass packaging is unbeatable. It’s an attractive material, and clear glass is perfect for showcasing the color or design of the product inside the bottle, which is especially appropriate if you’re using liquid skin care products. However, transporting products in glass packaging is more difficult and you need to protect them more carefully to ensure that your products reach your customers in the condition they were intended.

PET, PP, HDPE

One of the most widely used plastics in the world, PET packaging is strong and lightweight, making it a good choice for packaging skin care products.

In the United States, polypropylene plastic is known for its ability to be 100% recyclable. It is also BPA-free, making it an FDA-approved material for skin care products.

HDPE is a low-cost, lightweight, abrasion- and impact-resistant packaging material. It is also transparent, allowing consumers to see the product inside.

Every industry faces challenges, and skin care packaging is no exception. Creating a skincare line becomes more fun when you have the industry knowledge to make smart, informed decisions about your brand. We work with skincare brands of all sizes to help them create skincare packaging that stands out. Our team is happy to answer any questions you may have about skincare packaging and help you choose the best type.